Clayco 2001-2004
Design-Build Corporate Communications
Objective
Differentiate and leverage Clayco success in logistics, corporate structures,
sports/institutional facilities, food and beverage and industrial/manufacturing
design and construction.
Tactical Examples
- Public relations
- Direct response
- Print advertising
- Trade shows
- Collateral
- Web site
- Intranet
Program Highlights
- Public relations efforts generated more that $3 million worth of media exposure
for Clayco (including multiple cover stories and feature articles).
- Foundations Newsletter won national award for excellence.
- Improved flexibility and quick response to RFQ and RFP opportunities through
high quality/modular color output and binding systems.