Crossland Construction Company and Crossland Heavy 2010 2011

Direct effective and sustainable marketing and communications in support of high growth organization on the heels of strategic planning facilitated by RSM McGladrey, a leading professional services firm providing tax and consulting services. Crossland senior management and ownership focused on future with methodical growth beginning with in Kansas, Arkansas, Missouri, Oklahoma and Texas regional markets.

Tactical Examples

Program Highlights
Publish and mail RED IRON Newsletter quarterly – celebrating construction success, balanced editorial and targeted key market segment copy. Advertising schedule in Business Journals in Kansas, Missouri, Arkansas, Oklahoma and Texas. Promote people, projects and expertise with ongoing public relations efforts.